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SURVEY RESEARCH

WALTON LAW FIRM

This research project was completed for a public relations course at Auburn University entitled "Survey Research Methods." This was a semester-long project that I completed with three other group members. Our client, Walton Law Firm, is located in Auburn, Alabama. We were asked to measure how well they were reaching local college campuses through advertisement. 

To do this, we first conducted a detailed SWOT analysis. We then created a survey that was administered online using Qualtrics. We submitted the survey on Facebook, through involvement pages. After closing the survey, we then evaluated and analyzed our results to draw conclusions regarding our research question. To complete the project, we gave a detailed presentation outlining our research throughout the semester.

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